Hi, I’m Michael Collins.

I’m passionate about building great brands and growing businesses. I combine creativity, analytical rigor, and a marketer’s instinct to achieve business results.

Hi, I’m Michael Collins.

I’m passionate about building great brands and growing businesses. I combine creativity, analytical rigor, and a marketer’s instinct to achieve business results.

Key Attributes

Work Ethic

I am a hard worker and a quick learner with diverse experience in small and large organizations. I'll do whatever it takes to get the job done.

Brand Insight

Strategic, data-driven brand vision. Tactical skills in design, photography, and video.

Flexibility

I'm wired to work in a growing, fast-changing environment. I work efficiently, manage details, and anticipate problems. I love finding solutions and exceeding expectations.

Graphic Design

I have experience as a digital and print designer. I use design to solve communication problems.

Photography

I create polished photos that put any brand in a positive light.

Videography and Motion Graphics

I’ve helped produce small and large-scale video projects.

Lighting and camera work for recruiting video.

Motion graphics and photo art direction.

Time lapse behind-the-scenes video of TV commercial shoot.

Building a Brand on Instagram

After several years of seeing ThinkGeek’s Instagram account go virtually unused, my fellow photographer and I asked if we could take over managing the account. In two years we’ve taken it from 11,600 followers to 199,000.

We have increased engagement at an even faster pace, achieving more than 1,000% growth.

Unifying a Growing Brand

In 2015, ThinkGeek was acquired by GameStop and in a matter of months we began to open physical retail stores. I proposed that we create a brand book to insure a consistent brand experience online and in stores. We formed a team and created a document that is now used across the organization.

Kickstarting a Passion Project

I was a member of the marketing team that launched the MiniMuseum Kickstarter project. The project raised $1.2 million (goal: $38k), making it one of the top 50 Kickstarter projects to date. The project attracted press from dozens of news outlets, including the Washington Post, Gizmodo, and Fast Company. With two subsequent releases, we’ve raised a total of $3.3 million on Kickstarter.